Band-Aid is launching a range of bandages in light and dark shades of black and brown to make its products more racially inclusive. The company announced the new products on its Instagram with an image that shows adhesive strips in five different colours including pale shades to darker hues. Band-Aid, which is a part of Johnson & Johnson, created the bandages to show its commitment to promoting diversity and in support of those protesting for racial equality following the death of African America George Floyd in police custody in Minneapolis.
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We hear you. We see you. We’re listening to you. We stand in solidarity with our Black colleagues, collaborators and community in the fight against racism, violence and injustice. We are committed to taking actions to create tangible change for the Black community. We are committed to launching a range of bandages in light, medium and deep shades of Brown and Black skin tones that embrace the beauty of diverse skin. We are dedicated to inclusivity and providing the best healing solutions, better representing you. In addition, we will be making a donation to @blklivesmatter. We promise that this is just the first among many steps together in the fight against systemic racism. We can, we must and we will do better.