Ben & Jerry’s Launches Bags Of Snackable Cookie Doughs Chunks

Ben & Jerry’s wants to sell you its Cookie Dough Ice Cream — hold the ice cream.  This week, the frozen treat brand debuted snack bags of its beloved cookie dough chunks, which can be eaten plain or added as a topping to its other ice cream flavors.   And it’s fitting that cookie dough was chosen as Ben & Jerry’s first non-ice cream offering, given that the brand invented Chocolate Chip Cookie Dough ice cream back in the ’80s.  Customers living in Vermont may already be familiar with their Just the Dough snack bags, which the brand tested at a few stores in the state last fall.  Now, they’re available across the US for $5 per half-pound bag.   They come in two flavors — Chocolate Chip Cookie Dough and Peanut Butter Chocolate Chip Cookie Dough — and there’s also a Vegan Action-certified Vegan Chocolate Chip option.  Ben & Jerry’s is actually the first known brand to make cookie dough ice cream, back in 1984.  Then, the company was just a single shop in Burlington, Vermont, and a customer suggested Ben Cohen and Jerry Greenfield try putting chunks of raw cookie dough in vanilla ice cream.

Photo Credits: Ben & Jerry’s

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Scott Fox
Scott Fox