Bud Light Enters The Console Wars With A Gaming System That Keeps Your Beers Cold

Looking to compete with the PS5 and the Xbox Series X, Anheuser-Busch has revealed the BL6, a gaming console that keeps your beer cold, giving it an instant advantage over the other next-generation gaming consoles, but it will cost you more than an arm and a leg.  Bud Light has released the BL6, “the world’s first-ever self-cooling six-pack that also plays video games.” It is one part koozie, one part video game console, and one part projector, and 100% drunken awesomeness. There is a 720p ASUS projector built in the unit so that you can beam your gaming onto a wall, a tent, or just about anything.  The unit has 16 gigabytes of memory and comes pre-loaded with six games on the console: Tekken 7, SoulCalibur VI, Flashlight: Freeze Tag, RBI Baseball 20, Broforce, and an original game from Bud Light called Six Puck, which is a twist on air hockey. There is also two built-in koozies that keep your beer cold, and also helps the CPU from overheating, which is way better than computer fans.  While it may be tough to get your hands on a PlayStation 5, it will be darn near impossible to snag a BL6. That’s because there is only one of these unique and very limited edition consoles available. To acquire the one-of-a-kind contraption, you’ll have to outbid fellow boozy gamers.  The BL6 has an insane auction price of over $80,000.  The money will go to a great cause; all proceeds will be matched by the Bud Light team and donated to the National Restaurant Association Educational Foundation supporting their “Change is on the Menu” program.

Photo Credit: Bud Light


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Scott Fox and Kat Callaghan