Dairy Queen Shares Own “Royal Baby” Announcement, Temporarily Renames Mini Blizzards Treats

Moments after the Duke and Duchess of Sussex announced the birth of their first child yesterday, Dairy Queen’s official Twitter account announced its own 6-ounce bundle of joy: a temporarily-renamed “Royal Baby” Blizzard.  The ice-cream chain confirmed in a press release that, indeed, its Mini Royal Blizzards – which come in both Brownie and New York Cheesecake – are to be known as the Royal Baby Blizzard Treat for the time being.  The new name likely won’t make it to the actual, physical Dairy Queen menus at stores across the nation, as a representative for the chain confirmed there will be no signage at Dairy Queen locations to denote the new “Royal Baby” item.  Employees have also been informed of the temporary name change.  Both of Dairy Queen’s “Royal” Blizzards contain flavoured centers — the Brownie features peanut butter at the center of soft serve and Reese’s Peanut Butter Cup pieces, and the New York Cheesecake has strawberry at the center of soft serve mixed with graham cracker pieces — and come in four sizes including mini, small, medium and large.  Only the mini, however, will be referred to as the “Royal Baby” Blizzard Treat. The Dairy Queen was very clear on that point.

Photo Credits: Dairy Queen

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Scott Fox
Scott Fox