7-Eleven has been running Free Slurpee Day since 2002. On July 11th, which is 7/11, 7-Eleven held its first Free Slurpee Day. They have done it every July 11th since. But 2020 is not a typical year so 7-Eleven has had to cancel Free Slurpee Day for the first time. They cite, “uncertainties associated with the COVID-19 pandemic.” Customers can still get a free Slurpee this year, though. But only if they are a member of 7-Eleven’s loyalty app. The company will send you a coupon for a free Slurpee that can be used at any point in July.
“For nearly two decades, July 11 has been the busiest day of the year for 7‑Eleven stores as millions of customers visit us to kick off summer with their favorite frozen drink” Marissa Jarratt, the company’s chief marketing officer, said in a statement. “But this year, we have to make changes for the greater good. I hope you’ll join us for the in-person party next year.” Instead of giving away Slurpees, 7-Eleven announced that it would be donating 1 million meals to Feeding America, the country’s largest hunger-relief charity. “Gathering 9 million of our closest friends in stores on one day just didn’t feel right,” Jarratt said. “But I am heartened that we now have the opportunity to help the communities and neighborhoods that have been the lifeline of our business since 1927.” And although July 11 won’t be the traditional free Slurpee day, the chain said it would offer all 33 million of its 7Rewards loyalty app users a free Slurpee coupon that will be redeemable throughout the month. The company said it also plans to offer deals on its 7Now delivery app from July 7 to 11.
Photo Credit: 7-Eleven via Twitter
— 7-ELEVEn (@7eleven) June 16, 2020