Hasbro Rebranding Mr Potato Head As Gender-Neutral Later This Year

Mr. Potato Head, the classic Hasbro toy who presumably lived the first 68 years of his life as a male tuber, will soon be rebranded with the gender-neutral “Potato Head” moniker.  The new name will be reflected on packaging scheduled to debut later this year.  Hasbro claimed that Mr. Potato Head, who is often sold alongside Mrs. Potato Head, needed a “modern makeover.”  Both Mr. Potato Head and Mrs. Potato Head were still categorized under their original names at Hasbro’s website as of yesterday afternoon.  The new Potato Head family kits will include two non-gendered adult potatoes, one baby potato and 42 accessories.  Children will then be able to make gendered or non-gendered characters, and same-sex or single-parent potato families in line with changing societal roles.   The traditional Mr. and Mrs. Potato Head dolls will still “live on as part of the brand,” a company spokesperson told Bloomberg. They didn’t elaborate on what this will entail.   The rebranded toy will hit shelves in the fall.

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Photo Credit: Hasbro

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