For the first time in the Hershey Company’s 125-year history, the look of the iconic Hershey’s bar is changing. Starting this summer, Hershey’s will offer milk chocolate bars featuring emojis. Each Hershey’s Milk Chocolate Emoji bar will include the same, mini rectangular bars in every package. But instead of “Hershey’s” being engraved on each piece, there will be a unique emoji in each square. “Our classic Hershey’s bars were made to be shared with others,” said Kriston Ohm, senior manager, Hershey’s brand. “By adding an emoji design to each pip of chocolate, we hope that parents and kids are inspired to share a chocolate emoji and make a connection with someone new.” 25 emojis selected by parents and kids to feature meaning that would help spark a conversation were selected. The company says the new emoji bars offers a way for kids to connect with others, whether on the first day of school or if they just moved into a new neighborhood. “Research showed that 87 percent of kids agreed that the new Hershey’s Emoji Bar is something they would want to share with others,” Hershey’s said in a press release. The Hershey’s emoji chocolate bars will be available nationwide for a limited-time only. They are expected to launch this summer, and will be available in the standard 1.55 oz bar, as well as 9.45 oz snack size bag.
Photo Credits: Hersheys via Instagram
You ❤️ emojis. Now you can 😋 them! And guess what? They taste like really delicious chocolate. The new Hershey’s Milk Chocolate Emoji Bar, coming this summer! 🌈👍🦄 pic.twitter.com/qK0PLvhfce
— HERSHEY'S (@Hersheys) May 14, 2019