In Response To The Plant Based Meat Trend Arby’s Introduces Meat Based Vegetables

Ever feel like you should eat more vegetables, but just want to eat meat instead? Well, Arby’s has the solution.  In a strange gimmick targeted at the recent popularity of fake meat options (like Beyond and Impossible) the home of “the meats” has rolled out its own version of faux-food: Megetables.  The chain’s first Megetable, known as the “Marrot,” is a meat-based carrot lookalike.

According to Arby’s, the Marrot contains all the vitamins found in a raw carrot – and looks like a raw carrot – without being a carrot.  It also boasts more than 30 grams of protein and 70% of the recommended daily value of Vitamin A.  The Marrot is made from marinated, 100% Arby’s turkey breast, which is rolled in cheesecloth before being cooked sous-vide, and then rolled in dried carrot juice powder for nutrition and coloring before being roasted for an hour.  “There’s been a lot of buzz around plant-based meats, but why not meat-based plants?” the fast food chain said in a press release.  “Plant-based meats are the latest incarnation of making vegetables look like what Americans really want, which is great, tasty meat,” Jim Taylor, chief marketing officer for Arby’s, added.

For those craving a nice boiled-and-baked Marrot, you’re out of luck. According to Arby’s, its Megetable creations are currently in the development phase and not for purchase at this time. The brand reportedly plans to continue to develop more Megetables for its line.  The new, vitamin-rich protein is on-brand for Arby’s, who recently doubled-down on never offering a meat alternative for vegetarians or vegans at its stores.

Photo Credit: Arby’s – supplied


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Scott Fox and Kat Callaghan