McDonald’s Canada is making a change for long-term benefits. The fast-food giant says it will be the first Canadian company to acquire beef that is “certified sustainable”, according to standards outlined by the Canadian Roundtable for Sustainable Beef. McDonald’s Canada says over the next 12 months, more than 20-million of its Angus burgers will be sourced according to CRSB standards, which include ensuring animals have adequate feed and endure minimal stress and pain. Farmers and ranchers must also manage grasslands and grazing in a way that protects soil health and watersheds. McDonald’s Canada says it gets 100 per cent of the beef for its hamburgers from Canadian ranches and farms.
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