A new survey from personal finance company LendingTree shows that 39% of us will skip out on Valentine’s Day to save money. The survey commissioned from experience management company Qualtrics, surveyed 1,250 people across four generations: Baby Boomers, Gen X, Millennials and Gen Z.
Out of the four groups, it appears that younger generations are more likely to ditch Valentine’s Day this year. More than 4 in 10 members of Gen Z (44%) told LendingTree they are willing to skip Valentine’s Day in favour of money. Millennials weren’t far behind at 43%. Only a little more than one-third of Baby Boomers (36%) said they would do the same.
Similarly, men were more likely than women to have no celebratory Valentine’s Day plans due to their desire to want to save money. 44% percent of the men surveyed said they plan on skipping the holiday this year and 50% even said they would feel happy if their partner suggested they avoid Valentine’s Day celebrations. Conversely, 41% of men said they wouldn’t care while 9% admitted they would feel upset at the suggestion.
Photo Credit: Stock Image (free use) – Photographer unidentified