New Nike Campaign Following Death Of George Floyd

Nike has released a new ad on social media urging people to join the fight against racism in America following the death of black man George Floyd.  The brand, famously known for its “just do it” slogan, flipped its catchphrase to “don’t do it” as it delivered a powerful message against police brutality and racism.   “For once, don’t do it. Don’t pretend there’s not a problem in America. Don’t turn your back on racism. Don’t accept innocent lives being taken from us.” “Don’t make any more excuses.  Don’t think this doesn’t affect you. Don’t sit back and be silent. Don’t think you can’t be part of the change. Let’s all be part of the change.”

The video was released on social media platforms on Friday following the racially motivated killings of Floyd, Ahmaud Arbery and Breonna Taylor, which have sparked protests and riots across the country.  “Nike has a long history of standing against bigotry, hatred and inequality in all forms,” the company said in a statement.   “We hope that by sharing this film we can serve as a catalyst to inspire action against a deep issue in our society and encourage people to help shape a better future.”  Nike CEO John Donahoe also sent an email to staff addressing the recent killings, which he said serve as “a sickening reminder of what too many people live through every day in America.”  In the email, obtained by Yahoo, Donahoe states: “While Nike cannot solve injustice, I believe we have a responsibility to work toward addressing it to the best of our ability.”

Photo Credit: Nike via Instagram


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Scott Fox and Kat Callaghan