Nike is making strides on inclusion efforts. The athletic wear giant debuted curvy mannequins this week on the new women’s floor at its flagship store in London to showcase figures of all shapes and sizes. The women’s floor in its Oxford Street store features a plus-size mannequin front and center dressed in a black sports bra and matching leggings with her hands stretching above her head. “Highlighting a full range of athlete figures, the space shows multiple plus-sized and para-sport mannequins, a first for the city’s store,” Nike said in a statement to USA Today. The launch comes two years after Nike debuted a plus-size collection that includes sizes ranging from 1X to 3X. Though a plus-size mannequin may seem unusual, most American women qualify as “plus-size” in the eyes of the fashion industry. Two-thirds of adult American women (67 percent) wear a size 14 or larger, according to research firm Plunkett Research. And more mainstream retailers are breaking into the $20 billion plus-size fashion market.
Photo Credits: The Telegraph via Twitter
Tanya Gold: 'The new mannequin is obese, and she is not readying herself for a run in her shiny Nike gear. She cannot run. She is, more likely, pre-diabetic and on her way to a hip replacement. What terrible cynicism is this on the part of #Nike?' https://t.co/51VmvUCxLE
— The Telegraph (@Telegraph) June 9, 2019