Pabst Blue Ribbon Is Debuting A Whisky This Summer

Pabst Blue Ribbon (PBR) is reported to be debuting an inaugural whiskey this summer.  Though reps for the iconic American beer have yet to make an official announcement, beer aficionados caught wind of the news through the Alcohol and Tobacco Tax and Trade Bureau, which recently approved a label for the upcoming spirit.  Last week, PBR got the OK from the federal bureau to market its first-ever branded whiskey, Food & Wine reports.  The product will be 52 percent corn, 27 percent malted barley, 17 percent wheat and 4 percent rye, culminating in an 80-proof whiskey presented in a 750-milliliter bottle. The alcohol is further being touted as “made from nature’s choicest products that, legend would have it, Jacob Best used in 1844 to provide its smooth, complex flavor,” according to the label.  The whiskey is also reportedly “aged for five seconds,” which could classify it as a “white dog” whiskey, as per Food & Wine.  The new whiskey is being distilled and bottled in partnership with New Holland Brewing of Michigan.  The collaboration marks an expansion of their current partnership, under which New Holland’s beers are sold through Pabst’s distribution channels.

Photo Credit: Pabst Blue Ribbon via Twitter

 

Posted in News
Scott Fox
Scott Fox