Pepsi Declares A Cola Truce With Coke For Super Bowl

This is an interesting move by Pepsi in the cola wars. They erected a life-size statue of its founder Caleb Bradham and placed it so it appeared to be clinking glasses with Coca-Cola founder John Pemberton, whose own statue stands outside the World of Coca-Cola museum in downtown Atlanta. Note: the museum is near where Super Bowl pre-game festivities are set to take place.  “Hey @CocaCola thanks for being such gracious hosts for #SBLIII this week,” Pepsi tweeted.  “We agree #TogetherIsBeautiful so we’d like to get our founders together for a celebratory cheers to declare a temporary #ColaTruce for the day. See you at @WorldofCocaCola soon!”  The (Atlanta-based) cola company wasn’t given advance notice of the stunt, but a Coke spokeswoman told the Atlanta Journal-Constitution it would welcome Pepsi “with a Coke and a smile.”  After the statue of Bradham was removed, Pepsi followed up and used Coke’s own #TogetherIsBeautiful slogan against the company.  Pepsi is an official sponsor of this year’s Super Bowl. Eventually Pepsi announced that they would be donating meals to those in need in Atlanta in exchange for retweets and posts using the hashtag: #ColaTruce

Photo Credit: Pepsi via Twitter

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Scott Fox and Kat Callaghan