Snickers has pledged to give away 1 million candy bars if the official date of Halloween is changed to the last Saturday in October. Public reaction to the promise has since been fierce, with some parents calling the idea “amazing” and other critics declaring the candy brand “crazy” for joining the movement to shift Halloween’s date.
Last Friday, Snickers took to Twitter to make the divisive suggestion, resurfacing a Change.org petition calling for an end to Oct. 31 celebrations — a petition originally released last year by a group called the Halloween & Costume Association. “A Thursday Halloween? Not Satisfying. Halloween on the last Saturday of October? Satisfying. If the Fed [government] makes it official, we’ll offer 1 million free SNICKERS to America,” reps for the chocolate bar wrote online. “Join the petition!” The petition, which directly addresses President Trump, cites statistics to suggest that the new date would allow for a “safer, longer” holiday. Halloween, meanwhile, is not a federal holiday. The group claims there are “3,800 Halloween-related injuries each year,” and “82 percent of parents don’t use high visibility aids” on their costumes, such as reflective tape or glow sticks. Most children don’t carry flashlights while out on Halloween night, the group warns, while “65 percent don’t discuss Halloween safety with their children.” Additionally, a large majority of parents — 70 percent, according to the industry — don’t accompany their kids while trick-or-treating. “Why cram it into 2 rushed evening weekday hours when it deserves a full day!?!” the Halloween & Costume Association wrote. As of yesterday, morning, the appeal has gained over 111,000 signatures of a current 150,000 goal.
To read or sign the petition: CLICK HERE (You will be redirected)
Photo Credit: Halloween & Costume Association via Change.org