How’s this for an idea: An Argentinian sex toy company has created a new condom called the Consent Condom. Why is it a consent condom? It take four hands to open it, ensuring that both parties are equally involved in the decision to have sex. How it works: All four corners of the packaging must be pressed at the same time to open it. These origami-style contraceptive containers read, “If it’s not a yes, it’s a no.” Tulipán won’t officially launch the new condom until later this year. Until then, the company is handing them out at bars in Buenos Aires for couples to test — and hyping them on social media, of course. Their viral ads frame consent as sexy — and the key point of sex. Tulipán reps say their condoms will promote safe sex and prevent sexual assault. “Tulipán has always spoken of safe pleasure but for this campaign we understood that we had to talk about the most important thing in every sexual relationship — pleasure is possible only if you both give your consent,” says Joaquin Campins of BBDO, the agency tasked with promoting the condoms.
Photo Credit: Tulipan via Twitter
— Tulipán Argentina (@TulipanARG) March 27, 2019