Tito’s is for drinking, not for sanitizing. The Texas-based liquor brand known for its vodka is urging the public that its hooch cannot, in fact, be used as a hand sanitizer or in homemade disinfectants to ward off coronavirus. The Tito’s official Twitter account has been responding to tweets one-by-one from fans who seem to believe that since the recipe for DIY sanitizer calls for isopropyl alcohol, the ingredient can be replaced with vodka. “I made some hand sanitizer out your vodka,” one Twitter user wrote. “The hand sanitizer doesn’t taste bad either. Cheers to Tito’s vodka. Keeping me germ-free and feeling good at the same time.” The brand responded to the tweet along with a link to the Centers for Disease Control and Prevention. “Per the CDC, hand sanitizer needs to contain at least 60% alcohol,” the response read. “Tito’s Handmade Vodka is 40% alcohol, and therefore does not meet the current recommendation of the CDC. Please see attached for more information.” “As soon as we saw the incorrect articles and social posts, we wanted to set the record straight,” a spokesperson for Tito’s said in a statement provided to the Dallas Morning News. “While it would be good for business for our fans to use massive quantities of Tito’s for hand sanitizer, it would be a shame to waste the good stuff, especially if it doesn’t sanitize (which it doesn’t, per the CDC).”
Other Twitter users suggested Tito’s was missing “advertising opportunities”, which the brand responded with the same cautionary statement across several different threads. With nearly 160 cases and almost a dozen deaths in the United States, panic over the coronavirus has led to consumers frantically purchasing hand sanitizers. Although Purell maker GOJO has stepped up production on the product, there’s been a shortage at stores and online for sanitizing options.
Photo Credit: Tito’s Vodka via Twitter
Per the CDC, hand sanitizer needs to contain at least 60% alcohol. Tito's Handmade Vodka is 40% alcohol, and therefore does not meet the current recommendation of the CDC. Please see attached for more information. pic.twitter.com/ZYDUGH44IN
— TitosVodka (@TitosVodka) March 6, 2020