[Video] Ariana Grande Breaks Another Record For Thank u, Next

Over the weekend, Ariana Grande’s video for “thank u, next” broke VEVO’s 24-hour record, racking up over 50 million views.   Now, it’s broken yet another VEVO record.  The clip, a tribute to the movies Bring It On, Legally Blonde, Mean Girls and 13 Going on 30, is now the video to reach 100 million views the fastest in the streaming platform’s history.  It hit that mark fewer than four days after its release on Friday, November 30.

Due to the success of the “thank u, next” video, the song is likely to return to the top of the Billboard Hot 100 next week. It was just dethroned after three weeks by Travis Scott’s track “Sicko Mode.”  The success of the “thank u, next” video has also sparked an increase in viewings of the movies that inspired it.  Billboard reports that according to Amazon, streams for all four of those films increased an average of 33 percent each from the video’s release on Friday through Sunday, as compared to the previous weekend.  Meanwhile, Variety reports that Ariana is Spotify’s most-streamed female artist of 2018, with 48 million-plus monthly listeners.  Dua Lipa, Cardi B, Taylor Swift and Camila Cabello round out the top five.

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Scott Fox
Scott Fox