What Do You Think Of The New Toucan Sam?

Kellogg’s just redesigned Toucan Sam from Fruit Loops.  It’s not clear why the iconic brand opted to change their mascot’s look but they took his blue body colour and made it brighter and added more turquoise, gave him anime (cartoon) style eyes and added a psychedelic rainbow pattern to his beak. Reviews on social media have not exactly been favourable. Many have been clinging to nostalgia to get through this tough time and this change has not been warmly received by some.

Photo Credit: Fruit Loops via Instagram

Posted in News
Scott Fox and Kat Callaghan