Fresca Is Becoming A Boozy Beverage

Fresca Is Becoming A Boozy Beverage

Coca-Cola is tapping into the canned cocktail craze with a boozy version of its Fresca soda.  In a partnership between Corona brewer Constellation Brands and Coke, the companies will launch Fresca Mixed, a spirit-based cocktail, later this year.  Fresca is the second non-alcoholic drink owned by Coke to be turned into a spiked version. In 2020, it successfully launched Topo Chico hard seltzer.  Constellation and Coke said they are launching the product because Fresca is “experiencing a surge in popularity,” because it’s zero-calorie and has no sugar, making the 64-year-old beverage an optimal choice as a mixer.  The companies didn’t reveal what flavors they’ll release, but they said that Fresca Mixed will be “inspired by recipes created by Fresca fans from around the globe.

Photo Credit: Constellation Brands

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