Keurig Canada Paying Millions In Fines Over K-Cup Recycling Claims

Keurig Canada Paying Millions In Fines Over K-Cup Recycling Claims

The Competition Bureau says Keurig Canada will pay a $3 million penalty for making false or misleading claims that its single-use K-Cup pods can be recycled. In a statement the bureau says the company voluntarily reached an agreement that will include the fine plus an $800,000 donation to an environmental charity and $85,000 in Competition Bureau expenses for the case. The company was investigated for claims its single-use plastic beverage pods could be recycled if consumers peeled off the metallic lid and emptied out any contents like coffee grounds. But the Competition Bureau said the K-Cups aren’t widely accepted for recycling in any province except Quebec and British Columbia. In addition to the financial penalties, Keurig Canada has to change its packaging, publish notices about the changes on its websites, social media and in local and national media outlets, as well as include the information in packaging for new Keurig brewing machines and send an email to subscribers.

Includes files from The Canadian Press

Photo Credit: Keurig

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