Lay’s Potato Chips Unveils Limited-Edition Vodka

Lay’s Potato Chips Unveils Limited-Edition Vodka

Lay’s is getting into the specialty liquor game with a new potato vodka for the holiday season.  The Pepsico-owned brand unveiled the limited-edition booze yesterday, in an effort to deliver “new and innovative ways to bring joy and fun” to fans, according to Melissa Miranda, Frito-Lay North America’s senior director of marketing.  The 750 milliliter bottle, made in collaboration with Portland-based Eastside Distilling, contains a blend of Portland Potato Vodka and vodka distilled from Lay’s proprietary potatoes. It’s available for purchase on the distillery’s website for $40 a bottle.

Update: All supply sold out in 1-day.

Photo Credit: Lay’s / PepsiCo

After 9 Podcast - 91.5 The Beat