Lay’s is getting into the specialty liquor game with a new potato vodka for the holiday season. The Pepsico-owned brand unveiled the limited-edition booze yesterday, in an effort to deliver “new and innovative ways to bring joy and fun” to fans, according to Melissa Miranda, Frito-Lay North America’s senior director of marketing. The 750 milliliter bottle, made in collaboration with Portland-based Eastside Distilling, contains a blend of Portland Potato Vodka and vodka distilled from Lay’s proprietary potatoes. It’s available for purchase on the distillery’s website for $40 a bottle.
Update: All supply sold out in 1-day.
So crisp, so clean #LaysVodka
— LAY'S (@LAYS) December 16, 2021
Photo Credit: Lay’s / PepsiCo