Nike Is Now The Hottest Brand In The World

Nike is officially the hottest brand on the planet right now after it topped the quarterly Lyst Index.  The sportswear giant climbed two places to beat the likes of Off-White, Gucci and Balenciaga, which were placed second, third and fourth respectively.  It’s the first time a luxury brand hasn’t occupied the number one slot since the global fashion search platform began its index in 2017.  To compile its results, Lyst analyzes the online shopping behavior of more than nine million shoppers a month who are searching, browsing and buying garments across 12,000 designers and stores online.  The formula behind The Lyst Index takes into account global Lyst and Google search data, conversion rates and sales, as well as brand and product social media mentions and engagement statistics worldwide over a three month period.   According to the report, Nike has recorded a 75 percent increase in its digital sales since April which accounted for 30 percent of its total revenue.

The Lyst Index Hottest Brands Q2 2020:

  1. Nike
  2. Off-White
  3. Gucci
  4. Balenciaga
  5. Prada
  6. Saint Laurent
  7. Versace
  8. Burberry
  9. Fendi
  10. Bottega Veneta
  11. Jacquemus
  12. Valentino
  13. Adidas
  14. Moncler
  15. Alexander McQueen
  16. Loewe
  17. Balmain
  18. Vetements
  19. Stone Island
  20. Fear of God

Photo Credit: Nike

 

 

Posted in News
Scott Fox and Kat Callaghan