Yum! Brands restaurants will begin taking orders via text message and social media following its acquisition of an Israeli tech startup. The fast food corporation, which runs Taco Bell, Pizza Hut, KFC and lesser-known Habit Burger Grill, announced the purchase of Tictuk Technologies on Wednesday. The private tech firm focuses in conversational commerce, and will give Yum! Brands leverage with software systems in allowing customers to order through WhatsApp, Facebook Messenger, Telegram, SMS, QR codes and email, Yum said in a statement. Yum didn’t say exactly when the new technology would be available for consumer use in North America.
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We’ve acquired a leading Israeli omnichannel ordering & marketing platform company Tictuk, to expand our ability to provide easy ordering options to @KFC, @PizzaHut, @TacoBell & @HabitBurger customers through social media & messaging platforms. https://t.co/HUPAs8YDGA pic.twitter.com/txBJ7YavpF
— Yum! Brands (@yumbrands) March 24, 2021
Photo Credit: Yum Brands