THEMUSEUM in Kitchener has announced it is partnering with Waterloo Brewing and Peller Estates as the exclusive beer and wine sponsors for the upcoming The Rolling Stones UNZIPPED tour when it comes to Waterloo Region in the Fall. The exhibit runs from November 30, 2021 until February 27, 2022. The attraction is set to be “immersive and memorable” for fans of The Rolling Stones and will be available for corporate and private rentals throughout its run. David Maskell, CEO of THEMUSEUM said “We’re thrilled to have Waterloo Brewing and Peller Estates on board as we continue our dedication to local partnerships to bring UNZIPPED to life.” Both beverage sponsors will be featured in THEMUSEUM’s private Voodoo Lounge, set to be an immersive licenced attraction with instagrammable moments available for corporate and private rentals throughout the duration of UNZIPPED. The Voodoo Lounge will additionally be open to the general public at the end of the UNZIPPED tour, offering a cash bar as well as late night hours on 19+ Paint it Black Fridays.
The experience will give visitors an exclusive backstage pass into the lives of one of the world’s greatest rock bands The Rolling Stones. It will feature 10,000 square feet of one of a kind artifacts boasting over 300 original objects from the Stones’ personal collection. “There are few greater pioneers in music than The Rolling Stones. It’s a spirit we share in being Ontario’s first craft brewer”, says Kim Mannerow, Director of Marketing at Waterloo Brewery. “We’re so proud to be part of this momentous event in our community and to share it with fans of the Stones. There’s no greater union than friends, music and beer.”
For more information and to pick up your tickets visit www.UNZIPPEDkw.ca.
Photo Credit: UNZIPPEDkw.ca