Two hot chip giants Doritos and Cheetos are facing off this summer to see who has the hottest hot chip. The two brands are letting fans decide which chip is the best via Instagram and Twitter. Fans can use the hashtag “Team Cheetos” or “Team Doritos” to vote on their favourite on both social media platforms. To add a little extra heat to the competition both companies are releasing new hot chip flavours, Doritos is bringing out the Xxtra Flamin’ Hot Nacho while Cheetos is bringing back the fan favourite Flamin’ Hot Spicy Pepper Puffs. Stacy Taffet, VP of marketing at Frito-Lay North America said, “We’ve seen fans of Doritos and Cheetos debate and advocate for their favorite snacks for years, and now it’s taken on a life of its own on social media. So, we wanted to fan the flames with a playful Frito-Lay family competition to really see which snack is tops. Obviously, I can’t pick a side, but I’m fairly certain everyone will win in this competition.” To help promote the competition Frito-Lay is doing giveaways every Thursday up until July 7th, fans can win different merchandise from the Flamin’ Hot collection like coats, hats, hoodies and other branded merch.
— Doritos (@Doritos) April 29, 2021
one mom, two brands…. one that's better and one that tries 🤷♂️ https://t.co/hWG68M9hkb
— Chester Cheetah (@ChesterCheetah) April 29, 2021
Photo Credit: @ChesterCheetah/Frito-Lay